The 'Nose' film poster Courtesy of DiorImagine spending days three traveling through Indonesia to see lush patchouli fields in the wild, only to be able to spend just a few hours there after a harrowing journey. In the opening scene of Nose, you see François Demachy, Dior’s Perfumer-Creator since 2006, doing just that. It’s a festival for your nose to get all these natural nuances and strength.”That scene is one of many in Nose that gives a rare peek into the mysterious world of perfume. “Going onsite to see and smell with your own senses, it makes all the difference in the world,” Demachy says. To me it will always carry the story of that night in Japan!”For Demachy, the world is his muse, which Nose eloquently captures.

Source: Forbes February 22, 2021 16:00 UTC