GettyCustomer service, customer satisfaction, customer experience; they are all vital to the success of your business, but it’s customer loyalty that brings reliable long term revenue, generates new customers through referrals, and creates more profit through a lower cost of sale. Turnover increased from €7 million ($7.9 million) in 2017 to €50 million ($56 million) in 2018. Go the extra mile for hard to reach customersSome startups in the finance sector, for example, in currency services, can find it especially challenging to win customer loyalty. One of his clients is online currency services company Currency Online Group. Subscription customers get their first pack free when they sign up only paying for the postage and packing.

Source: Forbes April 16, 2019 11:15 UTC