Unilever holds monthly gaming "master classes" for members of its marketing team, inviting professional video game players and industry experts to keep the company attuned to consumers, Di Como said. 2.7 BILLION GAMERSUnilever's total marketing budget is 7.5 billion euros ($8.85 billion). Unilever is also branding new products to appeal to people who stream more TV and movies during lockdowns. According to data firm Newzoo, there are more than 2.7 billion gamers worldwide, and the size of the video game market will surpass $200 billion by 2023. P&G also has a tie-up with Animal Crossing through its Venus women's razor brand.

Source: bd News24 October 04, 2021 06:00 UTC