India’s e-commerce wars to be reshaped by private label brands - News Summed Up

India’s e-commerce wars to be reshaped by private label brands


Walmart now taking on Amazon Inc. in India with its $16 billion purchase of the homegrown online retailer Flipkart, India’s e-commerce wars are likely to pivot more toward private label brands. Bisht’s purchases of at least 20 Roadster items from Myntra are symptomatic of the appeal of private label brands for tens of millions of aspirational Indian shoppers looking for low-cost alternatives for everything from clothes to smartphones. And with Walmart now taking on Amazon Inc. in India with its $16 billion purchase of the homegrown online retailer Flipkart, India’s e-commerce wars are likely to pivot more toward private label brands. Billion brandLast year, Flipkart launched its private brand Billion which sells everything from T-shirts to air conditioners. Others see opportunities for Flipkart and Amazon to take some of these Indian private label brands overseas.


Source: Mint May 30, 2018 08:03 UTC



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