LG Electronics (LG) (LG.com/africa) has announced that the video (bit.ly/3gbnNeO) for its #CareForWhatYouWear online campaign has achieved 100 million cumulative views worldwide. LG launched its sustainability-focused campaign in countries all around the world to raise awareness of the global issue of fashion waste and encourage consumers to make small changes to help protect the planet. The much-viewed video and online campaign reflect LG’s ESG (environmental, social and corporate governance) philosophy and communicate the company’s desire to make the world a better place. The campaign video begins by examining the significant environmental impact of disposable fashion and the growing volume of clothing being thrown away every year. As part of its campaign, LG has also collaborated with NET-A-PORTER (bit.ly/3zmoVDW), a leading online luxury fashion retailer, to offer a limited-edition line of stylish, environmentally-responsible clothing.
Source: News Business Ethiopia June 13, 2021 11:09 UTC