Line looks to influencer commerceMr Nadhakriz, left, and Ms Suvita celebrate the influencer marketing tie-up that promotes a new platform called Line Idol. Line Thailand is joining hands with Tellscore, a local influencer marketing startup, to embark on influencer commerce, hoping to help brands increase their sales during the economic downturn while attracting influencers to the platform. "We see the growing trend of influencer marketing playing an important role in buyers' decisions," said Nadhakriz Kanchanamantana, head of commercial content and media of Line Thailand. Influencers can use their personal Line accounts for Line Idol if they already have a certain number of followers on their Line Timeline. "We will focus on influencer marketing capacity as a way to boost customer awareness," said Mr Nadhakriz.
Source: Bangkok Post July 09, 2020 23:26 UTC