Bengaluru: Flush with capital, online fashion retailer Myntra has switched its focus to using its resources to expand sales faster from trying to turn profitable, chief executive Ananth Narayanan said in an interview. Myntra sees sales rising over 50% this year, as it spends more on marketing and adds newer categories, he said. The firm is also launching a digital TV channel called Myntra TV on YouTube. On Myntra TV, we’ll have a series of digital content pieces, short video pieces on fashion. Among the large e-commerce product categories, fashion sales offer the highest margins to retailers.
Source: Mint April 15, 2018 22:41 UTC