With Context Lab for ecommerce, we are equipping Marketers with early learning about which creative works best in which context, allowing to only invest behind the most effective brand asset in the right digital platform. Context Lab for eCommerce designed for agility. With Context Lab for eCommerce, we can optimise the performance of brand assets in eCommerce. With the ability to track consumer behavior inside an eCommerce platform, Marketers will now be more equipped to make confident decisions as to which Brand assets will perform best from upper to lower funnel conversions, and everything in between. For more of Kantar and how we can help you grow your brand in eCommerce and beyond, contact us MC.Lai@Kantar.com or MarkGabriel.Chaves@Kantar.com.

Source: The Star June 14, 2021 01:41 UTC