Aldi stores are no-frills, like, really no-frillsFor shoppers used to brightly lit, supersized Publix stores, Aldi stores look more like small warehouses. Private label sales outperformed national brands in 2025 with $282.8 billion in sales, according to the Private Label Manufacturers Association. Aldi shoppers love the 'Aisle of Shame'Aldi prices are already low, and regular sales like Aldi Finds, Aldi Savers and Red Hot Deals can really chop the prices down. Aldi FINDS: These are specialty items that pop up in limited quantities on fans have nicknamed the "Aisle of Shame." Aldi does not accept returns for non-food items, Aldi FINDS, or alcohol.