In a first-of-its-kind initiative, the Minister of Tourism and Antiquities Khaled al-Anany held an extensive meeting with more than 60 Egyptian ambassadors and consul generals to represent Egypt abroad. The Saturday evening meeting was held at the Police Museum in the Salah al-Din Citadel, attended by more than 60 Egyptian ambassadors, consuls general and their wives, who were chosen as delegates to represent Egypt abroad before they traveled to take up their positions. These ambassadors will also serve to help encourage more flow of tourism into the nation, he added, alongside their important political involvement. Anany presented a review of several important issues his ministry is currently working on, which includes a media strategy to promote tourism in Egypt prepared in order to launch an international campaign to promote Egypt across three years, starting in the last quarter of 2021. Egypt is now hard at work to create an integrated tourism product to allow tourists to better enjoy their unique experiences at Egypt, he said, such as by merging cultural tourism with recreational tourism.
