(CNN Business) – Apple’s new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors. Apple (AAPL) kept its iPhone prices mostly in line with last year’s models, despite rumors they’d be priced higher than ever because of current issues with the chip supply chain. AT&T (T), for example, is offering up to $1,000 toward a new iPhone 13 Pro and Pro Max after a trade-in, while Verizon (VZ) is touting as much as $800 off any new iPhone, essentially paying for the cost of a 128 GB iPhone 13. More than that, he said Apple is focused on boosting revenue from the many premium services built around the iPhone, such as iCloud storage, Apple Music and Fitness+. ‘Good, better, best’When Steve Jobs unveiled the iPhone in 2007, there was one device and one entry price point for users.
