He was responding to calls from industry players for the establishment of a dedicated Durian Board. “The ministry encourages the durian industry to form a unified national body because there are currently too many associations – representing farmers, manufacturers and others. The ministry also plans to step up engagement with durian players this year to support healthier industry development, he added. Durian Manufacturers Association president Eric Chan said the industry’s earlier call for a Durian Board was intended to create a platform to discuss the sector’s long-term direction. “What we need is a platform to discuss the vision and direction of the durian industry,” he said.
