Canon Central and North Africa (CCNA) has announced key leadership appointments in its Business-to-Business (B2B) and Business-to-Consumer (B2C) business units. Effective April 1, 2024, Amine Djouahra has been named B2B Business Unit Director, while Rashad Ghani assumes the role of B2C Business Unit Director. His expertise in market penetration and expansion strategies, coupled with a customer-centric approach, uniquely positions him to lead Canon’s B2B strategy in the Middle East, Central, and North African markets. Preceding his current role, Amine served as the B2C Business Unit Director for the region. Rashad Ghani, with 23 years of experience in business development and sales, steps into the Canon B2C leadership role.
