As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. MarTech’s “Email Marketing Platforms: A Marketer’s Guide“ examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.
