Longstanding Cork clothing retailer Primetime has announced the end of an era with the landmark streetwear and skate store to close its doors at the end of the month. Established more than three decades ago, Primetime started as an alternative clothing store but quickly became more than just a retailer. Before long, Primetime found itself at the centre of the burgeoning alternative movement of the 1990s, an era which also featured Nirvana's historic gig in Sir Henry's and the founding of Cork's own local record label, Tuna. The business was also heavily involved in the city's music scene, showcasing and promoting new and up-and-coming musicians, and hosting intimate gigs and DJ sets in its Washington Street store. The owners also thanked the store's landlord and landlady, adding that without them, the store would be "long long gone."