KUALA LUMPUR: There are opportunities in times of crisis, as the saying goes. Leveraging Dooran Dooran – a brand she had earlier established to one day further her dream of opening a durian-based cafe – as well as ready access to durian orchards, Yong kicked off her venture selling durian online in mid-June. “A group of us own durian orchards that are several decades old, which we bought last year. While Dooran Dooran had its own source thanks to Yong’s prior investment in durian orchards, demand would far exceed supply, especially since the brand promises only fresh fruit seed-in-pulp, with the thorny exterior removed. SOBA 2021 is organised by Star Media Group Bhd with CGC, Maxis, PKT Logistics Group and RHB as main sponsors and the Malaysia External Trade Development Corporation as official trade promotion partner.
