Friends and family initially mocked one Jordanian family's new venture in making soap from donkey's milk. Although other regions around the Mediterranean produce soap from donkey's milk, this is the first for Jordan. An environmental activist and retired teacher, she said donkey's milk soap contributes to balancing the skin's moisture levels, removing wrinkles as well as the effects of spots and acne. Attiyat, co-founder of Atan Donkey Milk Soaps, mixing natural ingredients with donkey's milk during the production of soap at the company's laboratory in Jordan's capital Amman. Loyal customer, lawyer Esraa al-Turk, 48, said she had been attracted to the donkey milk soap because it is a natural product.