Twenty years ago, at the height of his fame, Eddie Hobbs could barely walk down the street in Ireland. Instead, he promotes a range of right-wing conspiracy theories regarding world banking, climate change and, in particular, Covid-19. Eddie Hobbs at the 2005 National Ploughing Championships in Midleton, Co Cork, around the height of his fame. What led Hobbs down the road from celebrity financial guru to conspiracy theorist? During that time, he tried to steer the party “from social conservatism to a liberal democrat ethos”, he recalled in a 2022 podcast interview with the comedian Mario Rosenstock.