Lê Hằng, Communication Director of the Vietnam Association of Seafood Exporters and Producers (VASEP), said domestic markets have a vast untapped potential for seafood producers. He cited a lack of information as the major cause of Vietnamese producers' weak position in their home field. "Foreign producers always do intensive market research before entering the Vietnamese market. Domestic producers, in contrast, don't bother to do so because they think they know the market inside out," Thành said. The Domestic Markets Department said it was sparing no effort in cementing the ties between large distributors and domestic companies.
