As Newshub leaves Kiwi screens forever tonight, Ant Farac, the creative force behind the original brand, looks back at his inspiration. Farac, now with strategic consultancy These Guys I Know, recalls the inspiration for the original Newshub brand: the New York subway system and its streamlined approach that made sense of commuter chaos. The subway design brought simplicity and structure – as great design should. “It makes sense from an immediate brand architecture perspective obviously (Three, Three Now, ThreeNews) but it certainly wasn’t what the original design intended or where we expected to end up, so it’s quite surreal. Farac’s creative work has secured These Guys I Know a finalist position in three categories at the NZ Marketing Awards creating the Star RV brand for Jucy Group.
