GroupM New Zealand is introducing ‘Back to News,’ an industry-first programme aimed at enabling brands to support quality journalism by reallocating media budgets to credible news publishers. GroupM is working with Internews, the world’s largest media support non-profit, as part of a global partnership announced in February. In New Zealand, GroupM and Internews are launching with a list of 25 metro and regional news sites on board that have been vetted. Back to News is the latest initiative that sits under GroupM’s Responsible Investment Framework designed to drive results for clients and demonstrate the power of media to positively impact society. Supporting responsible journalism is one of the key pillars of GroupM’s Responsible Investment Framework which governs our approach to Investment.
