How much should you pay for a bottle of wine? Rarely.”Going back to the source, how much does it actually cost to produce a bottle of wine? Some buy ready-made wine from various producers, and then blend and bottle the wine. Excise duty on still wine is €3.20 per bottle (and double that for sparkling wine). Expensive wine is no different from expensive clothes, perfumes, cars, coffee, jewellery, and watches, except it doesn’t last as long as some.