Odeeo has partnered with Evolution Media Group to bring in-game audio ads to 2.5bn users in Middle East and North Africa (MENA). Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. Odeeo and Evolution Media Group team up to bring in-game audio ads across MENAIn the MENA region, mobile gaming is the primary form of digital entertainment, with over 70% of users favoring smartphones as their primary gaming device. The in-game audio ad format delivers superior performance compared to traditional podcast and streaming audio ads, with Odeeo's ad units integrating into gameplay without disrupting the player experience.
