19 July, 2024LUMO Digital Outdoor and New Zealand Media & Entertainment (NZME), two of New Zealand’s leading media companies, have announced a strategic content partnership that will extend the headlines of The New Zealand Herald’s top stories across LUMO’s national digital out-of-home network. From today, the partnership will see real-time updates from the Herald across the LUMO network, made available via a website RSS feed. Jack Plowright, Lumo GM of Platform & Partner Strategy, highlights the significance of this partnership: “We have worked closely over the years with NZME to deliver successful, collaborative campaign solutions, but this partnership marks a real moment for our teams." LUMO has done a superb job of bringing together this collaboration between our editorial operation and their tech. This partnership will improve the discoverability of the Herald’s news, helping us to continue to grow overall audience as NZ's leading news destination.
