Riyadh: MDLBEAST is building a tribe for the region’s music lovers through its initiatives such as the Soundstorm festival, the platform’s Chief Creative Officer Ahmad AlAmmary, also known as DJ Baloo, said. “Creatively, you know, every day is its own day. AlAmmary said it was MDLBEAST’s goal to become involved in all facets of the creative music industry since its launch in 2019. “From the onset, the big splash was Soundstorm, but we had every intention of launching our record labels, our music conferences, and XP Music Future,” he said. MDLBEAST highlights up-and-coming brands that are leading the underground scene of Saudi music across a variety of genres, the CCO said.
