Many school supplies products on the market come from domestic brands which win the trust of parents and students. (Photo: VNA)- As the academic year 2023-24 is approaching, the school stationery market becomes increasingly exciting.This year, consumers are favouring items produced by Vietnamese enterprises as those have improved in both quality and design. To match customer demand before the new school year, book and retail stores have made sure their shelves are stocked.Currently, made-in-Vietnam school stationery products are prevalent in the market, accounting for 70-80% of the market share.According to Vietnam News Agency correspondents, domestically-made school stationery products for the new school year are diverse in designs and quality. Not only at stores and bookstores but supermarkets and retail systems also offer many promotions with school stationery items.Meanwhile, WinMart supermarket system cut off 20% price for colouring notebooks and uniform pants. At the same time, all school shoes enjoyed a 10% price off.Not only at stores, but the demand for school stationery items on social networking platforms such as Facebook and TikTok or e-commerce platforms such as Lazada and Shopee has also been increasing./.
