Malaysian companies forging sustainability-driven practices

For companies with sizeable environmental footprint, could financial incentives be offered in exchange for less emissions, consumption and waste? “In recent years, we have seen an increasing number of consumers respond positively to brands committed to environmentally-conscious and sustainable practices,” says Santharuban. Key for the company has been adopting the mindset and practices of a less-wasteful circular economy, right across its business operations. Santharuban is well- aware that to get it right, companies and their business partners must adopt a culture of constant vigilance. Finding other companies with similarly broad commitments has been the key to expanding Etika’s journey, Santharuban explains.