HCM CITY — Meta will focus on three priority areas in 2023 that will help drive business and industry growth in Việt Nam, including video growth, particularly Reels, the role of Artificial Intelligence (AI) for businesses and building better business ROI through business messaging. The third focus is the role of Business Messaging to facilitate business conversations between business owners and their audiences. Among the countries with the highest rate of Business Messaging adoption, 73 per cent of Vietnamese consumers surveyed use Business Messaging to reach out to businesses. This shows that Business Messaging continues to play a role in supporting business growth and bringing businesses closer to customers," said Khôi Lê, Country Director for Meta in Vietnam. For example, in terms of sales, the order value from customers is 22.1 per cent higher due to communication between sellers and buyers through business messaging.
