Executives are trying to pursue their decarbonisation targets during a period of turbulence that has created historic levels of uncertainty and numerous difficulties. They are grappling with ways to make an orderly carbon transition amid an unsettling geopolitical atmosphere, chronic supply chain disruptions and rampant inflation. To translate ambition into delivery, leaders will need to adopt a mindset that we call visionary pragmatism. Companies need to demonstrate progress in everything from Scope 1 and 2 decarbonisation to customer collaboration on green products and meaningful portfolio shifts. Decarbonise customer-backIn many sectors, the bulk of emissions happen when customers use the products that companies sell (downstream Scope 3 emissions).