Picture: Robert Downs / INMANew Zealand’s Stuff “abandoned” the traditional inverted pyramid structure for its “most contentious” stories as part of its battle against news avoidance. Future Of Media USA Our weekly does of strategic insight about the future of news media aimed at US readers. Haywood said news avoidance was a “real threat” to Stuff’s mission “to help make New Zealand a better place”. It requires, though, our journalism to have impact – and for our journalism to have impact it needs to reach people.”He said Stuff data backs up the news avoidance report, with people “consuming fewer sorts of news and spending less time”. In a really, really simple way that didn’t even require the product team to build anything, which was awesome.
