SINGAPORE — Swiss fintech startups should tap into opportunities in Việt Nam to take advantage of rising demand for digital financial solutions, supportive policies, and government initiatives to nurture fintech innovation, according to a new Việt Nam Fintech report by Switzerland Global Enterprise (S-GE). The report, titled Business Opportunities in Fintech in Việt Nam, provides an overview of the country’s fintech sector, outlining key verticals and emerging trends in the market for Swiss fintech companies. The sector is currently the leading vertical in the domestic fintech sector, with the most players attracting the lion's share of investment. Peer-to-peer (P2P) lending is another segment that’s growing steadily and is now the second largest fintech vertical in Việt Nam at the moment. Finally, blockchain and cryptocurrency is another fintech sector that’s recorded strong traction and is expected to grow further.