In a vibrant celebration of snow-clad valleys and cultural heritage, the picturesque tourist town of Pahalgam in Jammu and Kashmir’s Anantnag district hosted a grand Winter Carnival on Friday, drawing cheers from both locals and tourists. The event marked a significant push by the Pahalgam Development Authority (PDA) to revive winter tourism, showcasing the Betaab valley’s stunning winter landscapes amid fresh snowfall. ---Advertisement---Senior officials graced the occasion, including PDA officials, the Police, and others. “Pahalgam’s natural beauty shines brightest in winter, and events like this carnival highlight our rich cultural heritage while boosting the local economy,” Pahalgam CEO Hilal Jary told reporters. As Jammu and Kashmir eyes a tourism rebound post Pahalgam terrorist attack, the carnival promises more such events to draw adventure seekers and culture enthusiasts’ attention towards the beautiful tourist destination of the Valley.


Source:   News 24
December 26, 2025 10:27 UTC