Jojoba oil is used in high-quality industries, such as in the aircraft engine oils, biofuels, raw materials for clean industries, and expensive cosmetics, to name a few. The total international trade of jojoba oil amounts to $30 billion annually. In only a few years, the New Valley planted 15,000 jojoba trees. In the first phase, Paris Center will cultivate 12,500 feddans to make jojoba oil for world class cosmetics and alternatives to bio-pesticides to produce organic crops from jojoba oil instead of carcinogenic chemical pesticides. The pulp of jojoba can be used in fodder and high-quality protein products as an alternative to soybean protein.
