JOHOR BARU: The ongoing conflict in Iran has begun affecting the export of Malaysian pineapples to the Middle East as shipping routes get disrupted while logistics costs rise. Despite the disruption, Sheikh Umar said demand for Malaysian pineapples in the Middle East remains stable. “Although Singapore remains the largest export destination, the Middle East is considered a premium market with significant growth potential,” he added. Sheikh Umar said fresh pineapple exports are more vulnerable to geopolitical disruptions because the fruit requires a fast and reliable cold supply chain. Despite the geopolitical uncertainties, Sheikh Umar said the long-term outlook for Malaysian pineapples in the global market remains positive due to growing demand and good reputation of Malaysia’s MD2.
