But those sentences rise to two years and £40,000 in cases deemed to incite panic or harm national security. While the malls of Dubai are suffering with massively reduced footfall, this week Primark bucked the trend and opened its first store in the UAE at the massive Dubai Mall amid excited crowds. 'We have fewer events, or people have simply left for now, cancelling their orders or putting them on hold,' she said. Cross with many UAE companies that are using the current situation to treat their staff poorly. 'The loss of employment affects the schools, people can't afford them, rent, bank loans – it's a house of cards already collapsing.