South African company Ratality, a provider of revenue management optimisation software for ground travel operators, has been acquired by the Canada-based Busbud, a global ground travel booking platform. Joining forces with Ratality enables Busbud to broaden its value proposition to become a complete solution provider for operators worldwide. “Our innovative revenue management solutions generate immediate ROI for our partners and have already been proven in other travel sectors like airlines. “We’ve heard first-hand from ground travel operators the tangible results they’ve achieved by using Ratality to generate more revenue for their businesses. We have been partnered with ground travel operators for more than a decade and thrive on their success.
