The brand's frozen canned orange juice, lemonade, Fruitopia fruit punch and Five Alive juice blend will be discontinued by April, a spokesperson for parent company Coca-Cola confirmed to CBC News. Why frozen juice just diedIt’s the end of an era for popular frozen juice concentrate brands as Coca-Cola announces it is discontinuing Minute Maid, Fruitopia and FiveAlive products in Canada, over changing consumer habits. Juice brands are losing what beverage analysts refer to as share of throat. As other beverage makers get more innovative, frozen juice has largely stayed the same, she added. Elsewhere, the end of frozen juice might get overlooked.
