Stuff Group Launches Paid Audio Subscriptions With Blockbuster New True Crime SeriesHot on the heels of winning a global Best New Audio Product award in London last month, Stuff Group is launching its first paid subscriber podcast series, building on its international true crime reputation which began with the phenomenal success of Black Hands. Stuff Group CEO Laura Maxwell says paid audio subscriptions have proven successful with local and international audiences, delivering diversified revenue streams alongside advertising and sponsorships. Stuff Head of Audio Laura Heathcote says: “This is our first step into paid audio subscriptions which is a burgeoning and data-rich media platform - globally the podcast market is worth $30 billion and growing exponentially each year. Stuff Digital has unrivalled reach across the nation through number one news website stuff.co.nz and homegrown social network Neighbourly. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions.
