Stuff Grows The Country’s Largest Digital And Print AudienceStuff Group’s digital and print audience has grown to more than 3.4 million New Zealanders each month and continues to be the largest in the country*, Nielsen CMI readership results released today reveal. This is the largest digital and print audience in Aotearoa and 1.9% larger than last quarter*. Digital and print subscribers now deliver almost double the reach of print alone with a combined audience of 788,000 for The Post, 637,000 for The Press and 406,000 for the Waikato Times*. Stuff Brand Connections Managing Director Matt Headland says premium print content continues to attract large audiences even as they migrate to paid digital subscriptions. “Our commercial partners know the value of advertising and integrating into high-trust products with highly-engaging, quality local journalism, both in digital and print.
