Stuff launches new-look website

Stuff Group has today unveiled a brand new platform for stuff.co.nz, along with new advertising opportunities. The media owner says that the new-look site enables enhanced flexibility and modern storytelling for audiences, and an unparalleled ability to iterate, ideate and create new environments for Stuff and its advertising partners. Stuff Digital Managing Director Nadia Tolich says the replatform represents a significant milestone for Stuff and will ensure stuff.co.nz continues to lead and grow the market in Aotearoa by delivering audiences what they want and need. “Our world-class journalism is now underpinned by a world-class tech stack, future-fit and flexible to enable us to innovate at pace. In the final stage of the project, Stuff received support from Google as part of a partnership negotiated by the News Publishers Association.