A new free community newspaper for Waikato is aiming to extend Stuff’s reach across the region, bringing stories about local people right to the door. With the first publication coming up on July 3, the community paper, The Waikato Local Te Pūtahi, will be focused on locally relevant news to complement the daily Waikato Times masthead. Since the launch of the Waikato Times digital masthead in March 2023, the title’s reach has more than doubled with new subscribers choosing either a digital-only daily read, or a print and digital bundle. The Waikato Local free community title will build on that reach, ensuring Stuff continues to have the biggest print and digital footprint of any media company in the Waikato. “The way people consume local news is also changing, as we have seen with the hugely successful launch of our digital subscriptions for The Post, The Press, The Waikato Times and our regional dailynewspapers.”Stuff Brand Connections Managing Director Matt Headland says while readers can expect excellent local coverage in their area, advertisers will have a bumper bundled offering through the daily Waikato Times and the weekly The Waikato Local.
