The Taiwan-Arizona connection is a case study in sub-state diplomacy from Arizona to Taiwan, and a masterclass in business-to-business public diplomacy. Taiwan needs to make a further strategic investment in Taiwanese public and cultural diplomacy to Arizona. Although Taiwan has been an early adopter of gastrodiplomacy, it has not, in this case, married it to cultural diplomacy as a public diplomacy force multiplier. Taiwan has the opportunity to innovate with a more profound public diplomacy strategy that centers on gastrodiplomacy, cultural diplomacy and personal connections. He is the executive director of Levantine Public Diplomacy, an independent public diplomacy organization.