The Tourism Authority of Thailand (TAT) has come up with guidelines to launch events and festivals to attract tourists in line with the government’s “5Fs soft power”. (Photo: thaipbsworld)Bangkok (VNA) - The Tourism Authority of Thailand (TAT) has come up with guidelines to launch events and festivals to attract tourists in line with the government’s “5Fs soft power”. The government launched the 5Fs in 2022 with a focus on five key attractions – Food, Film, Fashion, Fighting and Festivals – to promote Thailand internationally. Meanwhile, festivals will also be held throughout the year to promote local traditions, wisdom and culture, such as Lunar New Year and Songkran. These activities will help tourists experience the beauty of Thailand’s attractions and culture, the spokesmen added./.
