Through books like Brown Bear, Brown Bear, What Do You See? Although I was shocked, I always carried that day in my heart,' Carle told NPR in 2011. He worked as a graphic designer in the promotion department of The New York Times before switching to advertising. Carle was working as an art director for an advertising agency at the time; Martin had just written Brown Bear, Brown Bear, What Do You See? In 2002, Carle and his late wife, Barbara Carle, founded The Eric Carle Museum of Picture Book Art.
