These days, everyone knows a vegetarian or a vegan in their family,” UVA president Manuel Alfredo Marti told AFP. In Argentina this year, monthly inflation has fluctuated between 1.5 and 3.7% while the annual rate stands at about 30%. Then the advent of curing and refrigerated shipping transformed the destiny of Argentine beef, turning it into a commodity in high demand globally. “Meat has always been, and remains, a lead character in Argentina’s story, an essential part of ‘being Argentine’,” said Pigna. The Argentine beef sector is also heartened by growth in international demand, said Breitschmitt, particularly in Asia.