EXCLUSIVE: Truth about marmalade being renamed after Reform and Tories spread EU rule claimsThe new rule was introduced because some EU countries use 'marmalade' and 'jam' interchangeably - and is intended to protect the distinctiveness of Paddington's favourite spreadView 2 Images Paddington Bear can still call it orange marmaladeMarmalade will not have to be renamed due to EU rules, despite claims from senior Tory and Reform politicians. Dame Priti Patel, the shadow foreign secretary, had said: “Labour is now attacking the great British marmalade!" Almost all marmalade sold here is already labelled "orange marmalade", including Robertson's Golden Shred, by far the biggest brand on supermarket shelves, as well as fancier brands like Mrs Bridges and Wilkin and Sons. Despite false claims that the name orange marmalade is toast, it will be preserved, so there’s no need to spread alarm". Under the new arrangement, the iconic product can still be called orange marmalade, as you can replace the word citrus with the name of the fruit.
