Shaista AsifKARACHI: Two Pakistani businesswomen have been recognised by Forbes in its ‘100 Most Powerful Businesswomen 2024’ list. The two women on the list are former Unilever Pakistan CEO Shazia Syed and PureHealth co-founder Shaista Asif. Ms Syed, currently the general manager for Unilever’s operations in North Africa, Iraq, Levant, and Arabia, had previously been recognised as one of the top executives in the Middle East in 2023. Hailing from Abbottabad, Ms Syed began her professional journey with Unilever Pakistan as a management trainee in 1989 and worked her way up the corporate ladder. It is said to be among the largest integrated healthcare networks in the UAE, covering hospitals, clinics, diagnostics, insurance, pharmacies, health-tech, procurement and more.
