Ha Long Bay in Quang Ninh province, which was recognised as a World Heritage Site in 1994 by UNESCO, captivates tourists by thousands of islets rising out of the emerald waters and floating villages. "China has reopened the outbound market to Vietnam and the Indian market has grown since 2022," he was quoted by the article.Nguyen added that the use of social media and the influence of large travel groups have also helped promote Vietnam's international popularity.The author also pointed to the Vietnamese Government’s new visa policy for international visitors arriving in the country, tripling visa waivers from 15 to 45 days for selected countries. The changes will come into force on August 15.Gary Bowerman, a tourism analyst based in Kuala Lumpur, said the visa changes will boost the tourism sector. "It's picking up, and over the next six months, you will see travelers to Vietnam increase. I think it's going to be very strong, and you'll see growth particularly now the Chinese market is back," he said.One of Vietnam's selling points is that it's a lesser-known destination, and it offers both tourism and business opportunities, said Bowerman./.