On this occasion, Vietnamese Ambassador to Italy Duong Hai Hung had a working session with Antonio Intiglietta, President and CEO of Gestione Fiere (Ge.Fi. Hung affirmed that the Vietnamese Embassy in Italy will coordinate with relevant ministries, sectors, and businesses to increase the presence of Vietnamese companies at this fair. Vietnamese firms have joined the fair since the 2000s to introduce international friends to Vietnam's products such as textiles, handicrafts, and agricultural products. Intiglietta said that Vietnamese handicraft stalls have been present at the fair for many years, drawing the attention of Italian people. He added that they discussed an initiative to open an area featuring Vietnamese crafts and culture to promote the country's tourism.