In the past a majority of Cambodian tourists visited Vietnam for medical treatment, but the pandemic has upended travel trends. Vietnam’s convenient geographical location, beautiful coastlines and attractive cuisine are among the factors that make the country appealing to Cambodian tourists. To capitalise on the potential of Cambodian tourists, the company plans to develop combined tours in Tay Ninh, a province located near the border. While there are opportunities to attract more Cambodian tourists, there are some challenges that need to be addressed, according to experts. To address these challenges and attract more Cambodian tourists, Thinh said promotion programmes had been organised in Tay Ninh province./.